AI Insights · Timothy · April 2024
Top 5 Social Apps on Android in the US for Q1 2024
In Q1 2024, TikTok, Instagram, Threads, Facebook, and Facebook Lite showed varied performance in downloads, revenue, and active users on the Android platform in the US.
In the first quarter of 2024, the top social apps on the Android platform in the United States demonstrated distinct trends in downloads, revenue, and active user engagement. Here’s a closer look at the performance of TikTok, Instagram, Threads, Facebook, and Facebook Lite.
TikTok maintained a robust revenue stream throughout the quarter, starting strong with approximately $6.2M in the first week of January and peaking at around $7.5M in the second week. Weekly downloads for TikTok exhibited a varied trend, peaking at around 725K in the last week of January before experiencing a decline to about 390K in early March. Active users remained relatively stable, starting at 41.7M and closing the quarter at approximately 41M.
Instagram showed consistent weekly revenue, beginning at around $170K and peaking at approximately $212K in the last week of February. Downloads saw a peak of about 434K in mid-March, while active users fluctuated slightly, starting at 54.9M and ending the quarter at 54.8M.
Threads had no reported revenue for the quarter but demonstrated steady download numbers, peaking at around 269K in mid-March. Active users showed a significant increase from approximately 3.1M at the start of January to about 4.3M by the end of March.
Facebook experienced stable revenue, beginning at around $271K and peaking at approximately $317K in the last week of February. Downloads for Facebook peaked at around 317K in early March, while active users saw a slight increase from 115.1M at the start of the quarter to approximately 116.3M by the end.
Facebook Lite did not report any revenue but saw a notable peak in downloads, reaching around 388K in early March. Active users for Facebook Lite remained relatively stable, starting at approximately 2.3M and ending the quarter at around 2.2M.
These insights, derived from Sensor Tower data, highlight the varied performance of the top social apps on Android in the US for Q1 2024. For more detailed analytics and further insights, visit Sensor Tower.
